Investor Presentaiton
For future projects, Antara shall focus only on our core strengths of Design, Sales &
Marketing and Operations
Activities
with
benchmark
costs (as a %
of project cost)
Key success
factors
Antara's
capabilities
Our strategy
for creating
a profitable
play
Land
acquisition
25-40%
Design and architecture 5-8% Construction
35-50%
Sales & Mktg 5-7%
Operations
NA
Project management 10-12%
IRR
20-25%
Access/ownership
of low-cost land
Land related legal
expertise
Experience with
construction of
senior living/
functional spaces
Experience in
construction of large
residential /
functional facilities
Strategic
procurement related
partnerships to
optimize costs
Access to low cost,
quality labour
Designing detailed
project workplan
with milestones
-
Ensuring on track
progress against
plan
De-bottlenecking
issues regarding
labour material
procurement, etc.
Deep understanding of
TG; identifying most
optimum ways to reach
them
Developing strategic
relationships with
channel partners
Conducting
events/designing and
executing digital strategy
Ability to service and
maintain large
properties
Economies of scale
w.r.t procurement to
ensure optimum
monthly charges
Access to low cost,
high quality labour
and staff
Strategic investor
for Growth Capital
both for land
acquisition and
project
Rich experience
on senior specific
design features
through Doon
experience.
Partnership ~Knowledge and network
across construction/ PMC eco system.
Access to over 50,000
affluent seniors
Antara's core capability
Partnership
ANTARA
SOURCE: Expert interviews, team analysis, client discussions, website search
Inhouse management
of health care services,
resident engagement
and club operations.
Partnership for non-core
offerings like facility
management.
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