UAE Economic and FY 2012 Financial Results Update
Tanfeeth Overview (cont)
Emirates NBD
تنفيذ
Focus for 2013
tanfeeth
⚫ Further improve efficiency and customer satisfaction for Emirates NBD
• Introduce additional value-added initiatives for Emirates NBD as part of our
commitment to being a partner, not a vendor. One example is to introduce a virtual
branch initiative in Emirates NBD's Call Center Operations to increase customer
enquiry resolution rates and branch traffic volumes
• Execute go-to-market strategy to onboard external clients and capitalize on market
growth opportunities
• Increase employee headcount to 2,300
Financial
Metrics
Tanfeeth aims to be a profitable entity by end 2013, beginning of 2014
-
Thereon a growth rate of 15% in income targeted year on year
This is over and above the cost efficiencies already provided to the Emirates NBD
• Tanfeeth aims to provide a cost efficiency to Emirates NBD @ 8%, 15% and 20% for
2012, 2013 and 2014 of staff cost base taken over
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