B2B Growth Avenues
More Compelling Value
Proposition than SVOD
ideezer
for
1
$9.99
premium subscription
Digital Audio
1h36 daily listening time
Disney-
HBOmax hulu
prime
video NETFLIX
Paramount+
~$45+
for ~4 subscriptions on average?
Digital Video
1h17
daily watch time4
Sources: J.D. Power, TMT Insight, Jan 2021. Insider Intelligence, US Time Spent with Media 2021.
(1) Average monthly household spend on SVOD. (2) Average number of subscriptions per household. (3) Includes streaming services, website/apps, audio podcasts and curated radio content. Excludes radio and downloads. As of
21E. (4) Includes all video content viewed on desktop/laptop computers, mobile devices, and connected TVs, such as video streamed through over-the-top services. Excludes video streamed through social networks. As of 21E.
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