Investor Presentation April 2018
bajaj
Coco
फक्त शाईन नाही
केस तुटणे
Jasmine 3X H
10% EXTRA
hajaj
Coco
Jasmine
with
VITAMINE
( xs ))
HAR BREAKA
•
BCL - Key Initiatives in Q4
-
Marketing – Innovation / Innovation / Innovation
Launch of Bajaj Coco Jasmine Hair oil in Maharashtra
•
•
Entry into the value added coconut oil segment
Combination of Coconut oil, Jasmine extracts & Vit E reduces hair breakage
by 3 times.
feru-ford ater ast
LOAD
मला
300%
farerfra-f
bajaj
NOMARKS
STARTS WORKING ON MARKS
FROM DAY 1
NOMA
bajaj
ALMOND
DROPS
HON STKY HAIR O
Ayurvedic
"formula
•
Bajaj Almond Drops New Campaign on air
.
Load Mat Lo : To aggressively drive users of heavy Hair Oils to Almond
Drops.
Full 360 support and use of innovative mediums like the IPL to drive higher
salience for the brand
• No Marks
•
Consistently on air on No Marks to build awareness and generate more
trials.
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