Strategic Expansion and Growth

क Pulse by Prudential Gaining strong traction Engage pulse Onboard Fulfilment • • Pulse by Prudential live in 13 markets and 10 languages¹ 25 new digital partnerships secured; 1.2m cumulative usage¹ of Babylon services and Telemedicine • 12 million downloads1 Launched 18 digital products including Dengue fever, Credit Shield, Personal Accident, COVID-19 coverage² • Issued 1.8 million policies, sold direct through Pulse and partners; 1 million new customers acquired through the digital channels² • Partnerships with OVO, The 1, AIS, UOB Mighty, TMRW • PRULeads: converting downloads into leads ⚫ c.855k leads generated for agents from April to September, converting into 70k online to offline sales with APE of $95 million² • Pulse as virtual agency sales tool in the Philippines and Malaysia Broadening customer base Average age of Pulse user by market 1. As of 8 November 2020. 2. As of 3Q2030. PRUDENTIAL Average age of typical Prudential customer 40 -33 30 30 30 30 25 20 20 VN TH ID MY PH TW Laos SG HK Prudential customer mix² New to Prudential (direct & referral) 70% Existing customers 30% 10

View entire presentation