Goodyear Forward: Driving Shareholder Value
COMPREHENSIVE WORKSTREAMS TO IDENTIFY VALUE
CREATION OPPORTUNITIES
LEVERAGING INDUSTRY-LEADING ADVISORS TO ENSURE A FULL ASSESSMENT OF ALL POTENTIAL PATHS FORWARD
Identify and Action
Portfolio Optimization
⚫ Comprehensive lists of principles
and assessment criteria were
developed
All assets reviewed for strategic fit,
competitive position, profitability,
value creation opportunity, and
importance to the long-term
success of the company
Identify and Capture
Cost Out Opportunities
• All areas of cost were reviewed:
• Manufacturing footprint and
efficiency programs
⚫ Procurement
•
SAG
• R&D
•
Supply Chain
Capture Market Growth and
Refine Go-To-Market Strategy
⚫ Detailed analysis of market
opportunities in North America
Consumer Replacement:
•
• Price-Mix
SKU Rationalization
⚫ U.S. Retail
⚫ Detailed analysis of EMEA and
select markets in Asia Pacific
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