Annual Integrated Report
48
Elderly Partner
The initiative is founded on a tax incentive law and operates
similarly to the Friend of Value program. Through this project,
we encourage corporate clients and suppliers to contribute
a portion of their income tax owed to municipal funds for the
protection of elderly rights. Additionally, we direct our own
income tax towards this initiative.
In 2022, we raised and allocated a total of R$ 14.5 million to 59
projects.
Partners in Action
The program, which fosters the development of skills,
provides specialized support, and imparts financial education
to entrepreneurs, both customers and non-customers across
Brazil, awarded a total of 7,576 certificates in the year.
Conducted in collaboration with Accenture and executed by the
Entrepreneurial Alliance, Partners in Action provides technical
support by utilizing a business management methodology and
financial education, with a focus on developing competencies
that have been proven to be associated with income growth.
Focus on Empowering Social Organizations
In 2022, within the scope of the Friend of Value and Elderly
Partner programs, we conducted 62 training sessions for NGOs.
These sessions covered a range of topics, including national
and international policy guidelines for the protection of rights,
project management, and other relevant themes. Over the
course of the year, we provided training to:
.
158 social projects and municipal councils for children,
adolescents, and the elderly;
• 610 people (coordinators, project technical teams, chairman of
councils and council members); and
⚫ 1,143 employees from the business areas to introduce the
programs to customers.
PROGRAMA
PARCEIROS EM
AÇAO
Aipê
Annual Integrated Report
Table of Contents Introduction Value Creation | Economic Performance | Environmental Social Governance Appendices
EP CIA
VOLUNTARIADO
SANTANDER
Initiatives focused on productive inclusion
In 2022, we elected to strategically prioritize productive
inclusion, a topic that directly aligns with the Santander culture.
Discover our primary initiatives in this field.
"Chama Indica" and "Prepara Futuro" Calls for
Proposals
During the year, we organized two calls for proposals aimed at
supporting social initiatives centered on entrepreneurship and
employability, with a total investment of R$ 4.5 million.
The first, the "Chama Indica" Notice, selected 15 initiatives
nominated by Santander employees. The second, the "Prepara
Futuro" Notice, picked 16 projects across the nation. Overall, we
received 446 applications.
The 31 approved initiatives have been granted funds to execute
their projects throughout the year 2023. During the execution
phase, we will closely monitor all projects to assess the positive
impact they generate.
Another initiative was the establishment of Aipê - Alliance for
Productive Inclusion - in partnership with Votorantim Institute,
Heineken Institute, Humanize Institute, Arymax Foundation,
Tide Setúbal Foundation, and BNDES.
The alliance supports projects that concentrate on creating
employment and generating income. These projects are selected
through specific public calls for proposals, with objectives and
results designed to align with the theme and model of the call.
aipê
ALIANÇA
PELA INCLUSÃO
PRODUTIVA
Women's Entrepreneurial Network
We also support the Women's Entrepreneurial Network Forum,
providing mentorship to 2,000 female entrepreneurs.
ம் rme
rede mulher
empreendedoraⓇ
Corporate Volunteer Program
Our
social
Corporate Volunteer Program maximizes
transformation by engaging employees in community initiatives
within the regions where we operate.
The participants engage in a variety of activities in social
organizations, public schools, and public spaces. These activities
include financial education initiatives, activities geared towards
children and adolescents, awareness campaigns promoting
the reduction of plastic usage, and encouragement towards
selective waste collection and conscious consumption.
Volunteers may find pre-registered initiatives on the portal or
elect to register their own initiative. In 2022, we recorded over
5,000 participants in the initiatives listed below.
Collective Initiative
In 2021, our LGBTQIA+ affinity group started mapping the
employability demands of Casa Florescer, a trans shelter located
in the downtown area of São Paulo, supporting individuals in a
state of vulnerability.
In 2022, building upon this work, we organized practical activities,
such as a resume workshop, interview tips, and discussions on
job opportunities, with the support of 12 volunteers from various
areas of the Bank and the guidance of an external consulting
firm.
Following that, we proceeded with an individualized professional
mentorship program, with the supervision of a volunteer for a
period of 3 months.
Social product on Esfera
For the first time, we have social project offerings through
Esfera, our loyalty program. Customers can now redeem
their points for donations on the platform. The first project
available derives from a partnership with SDW (Sustainable
Development and Water for All).
The product being offered is Aqualuz, which currently
stands as the only technology in the world that harnesses
solar energy to purify water from cisterns. By acquiring this
product, customers can make a meaningful contribution
towards providing potable water to underprivileged families,
starting at 500 points.
Between March and December of 2022, the program received
over 1 million points in donations, which in turn benefited
approximately 55 families.
Santander
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