Zeta Growth Drivers and Catalysts

ZETA 2Q'21 Business Highlights ANNOUNCED STRATEGIC ALLIANCE WITH DUN & BRADSTREET DNB contracts with Zeta for multi-year licensing of the ZMP. This launch is the industry's first combined consumer and business data cloud for "Business to Person" marketing, opening up B2B and SMB opportunities. CONTINUED STRONG PRODUCT INNOVATION Increased sophistication of CTV offering with CTV Genre and Content Targeting; created a faster, more automated path to campaign activation through "low code onboarding". W GREW SCALE OF ZETA'S IDENTITY GRAPH Expanded from 500M to 515M+ individuals globally and from 220M to 225M+ individuals in the U.S. RELEASED TOTAL ECONOMIC IMPACT STUDY WITH FORRESTER Report revealed 50% higher customer acquisition effectiveness and accelerated revenue among interviewed ZMP customers that activate the company's proprietary data. DELIVERED NOTABLE CUSTOMER WINS AND INCREASED SCALED CUSTOMER COUNT BY 3% QTQ Key customer wins include displacing a major competitor at a top retailer and standing up a world-class CDP in a matter of days for a leading travel and hospitality company. HIRED COMPANY'S FIRST EVER CHIEF MARKETING OFFICER Added Crystal Eastman, previously with The Trade Desk and American Express, to scale up and drive more growth efforts.

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