Global Reputation and Good Execution
VinSmart Sustained the Position in Top Best-Selling Smartphone Brands in
Vietnam
01 18 smartphone models launched-to-date, including 14 models launched in 2020
02 VinSmart cemented Top 3 market share position in
Source:
Note:
(1)
(2)
(3)
High-end
Mid-end
Entry-level
Aspiring
2H2018
2H2019
BOROD
Active 1+
Live
1H2020
2020(2)
20.0%
18.1%
2H2020
15.0%
10.0%
5.0%
Aris Pro(1)
0.0%
Live 4
Aris(1)
Active 1
Joy 1+
Joy 2+
Active 3
Joy 3
Joy 4
Launched Aris and
Aris Pro
16.7%
11.2%
TM
Jan
W4
T W7
W10
W13
w16
w19
w22
w25
w28
w31
w34
w37
w40
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
03 Distribution network continued to expand
in 4Q2020
10,000
retail
stores
4
Joy 1
Bee
Star
Bee 3
Star 3
Star 4 Bee Lite (3)
Company information as of 31 December 2020.
Low-end segment: <VND2.5mn; Entry-level: VND2.5-5mn; Mid-end segment: VND5-8mn; High-end: VND8-10mn.
Aris and Aris Pro are marketed in Vietnam as 4G phones as domestic infrastructure for 5G is not yet available.
Market share and ranking according to GfK statistics.
Exclusively distributed by Viettel under Viettel's program to offer Vietnamese people a 4G made-in-Vietnam phone with an affordable price of only VND600,000.
customer
service centres
101
cities and
56/63
provinces
warranty request
points
Top retail chain
partners:
METE
Store
43
thegioial one
cellphone S
亞
HEANGHAMBRILE.COM
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