BuzzFeed SPAC Presentation Deck

BuzzFeed Comparable Company Benchmarking Analysis (Cont'd) Assumed EV of $1.5B 2.9x 2.3x 2021E 2022E BuzzFeed Assumed EV of $1.5B 26.8x 13.0x 2021E 2022E Mean: BuzzFeed Median: 10.0x 8.3x 2021E 2022E Etsy Mean: Digital Media, Content & Commerce 2021E: 5.1x 2022E: 4.4x Median: 34.8x28.5x 2021E: 4.6x 2021 2022E 2.9x 2.5x 2021 2022E IAC 2021E: 20.0x NM Enterprise Value / Pro Forma Revenue 35.3x 2021 2022E 2022E: 4.0x Digital Media, Content & Commerce 2021E: 22.7x 2022E: 22.4x 2022E: 18.2x 3.3x 3.1x 4.6x 4.0x 21.3x18.2x 2021 E 2022E 2021 2022E The New York Times 2021E 2022E The New York Times Enterprise Value / Pro Forma Adj. EBITDA Taboola 16.1x 14.3x 2021E 2022E 4.6x 4.0x 2021E 2022E Taboola zynga 18.7x 15.8x 2021E 2022E Mean: Median: 7.9x 6.6x Azynga 2021E 2022E f Mean: Median: 14.9x 12.6x 2021E 2022E Social Platforms 2021E: 16.1x 2021E: 14.7x 19.5x 14.6x 2021E 2022E Pinterest 2021E: 25.1x 2021E: 25.1x NM NM 2021E 2022E 2022E: 11.9x 2022E: 11.3x Social Platforms Pinterest 27.0x 18.3x 2021E 2022E Snap Inc. 2021E 2022E Etsy IAC f Snap Inc. STRICTLY PRIVATE AND CONFIDENTIAL 34 Source: Capital IQ as of June 18, 2021. Note: BuzzFeed metrics per management estimates including Complex. FY2021E and beyond includes HuffPost; Taboola Sales and Adj. EBITDA per management estimates. Taboola EV based on ION Acquisition Corp. [NYSE: IACA). Note: Multiples<0.0x or >50.0x deemed not meaningful or "NM". 10.0x 8.1x 2021E 2022E 2022E: 19.8x NM NM 2022E: 19.8x 35.2x 27.0x 2021E 2022E

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