Building a Better World Through Financial Inclusion
Market segmentation and competitive landscape
citi
BBVA
The market in Mexico
Fintech
$
NBFI
IOI
Banks
50 institutions 512 companies (SOFOM'S SOFIPO's)
Santander BANREGIO
AFIRME Scotiabank
8B
BANCO DEL BAJIO
kueski bank
TALA Konfio
vexix
Tarjeta de Céci
hey,
banco
DO PLA.MX
→ Card
Efectívate
Dėstomos
Klar
Crezu
nelo
mercado
pago
vivus
stori
36 institutions
Popular S&L's
(SOCAP)
155 institutions
HSBC
BANORTE
e
Econ
mico
CAJA POPULAR
MEXICANA
Compartamos
Banco
findo
baubap
tecreo.
BanCoppel
10 DIT e mis faszos agnes
CRÉDITO
REAL
CAME
fincomún.
STe Creemos
contigo
MásKapital.
Financiera Popular
Apoyo
FINANCIERA
INFOENDENCIA
Credi Club
sumate.
FINANCIA
CGV
Banco Azteca
CHISTOBAL COLON
CAJA MORELIA
VALLADOLID
CAJA INMACULADA
A/B
1%
Avg. Income: $51,100
C+ | 5%
Avg. Income: $27,800
❤creditea C 14%
Provident
Avg. Income: $19,900
C-/D+ | 20%
Avg. Income: $12,300
D | 25%
Avg. Income: $8,900
Provident
• Developing financial services
landscape; 38% domestic
credit penetration to GDP
•Low bank account penetration
(47%). Top segments highly
penetrated by banks
• Fintechs supporting bank
account penetration and also
targeting higher segments
•Large, underserved target C-/D
segment: >50m people
•Majority of our segment deal in
cash due to low bank account
penetration
E 35%
Avg. Income: $5,400
Average monthly income figures in MXN Pesos
3
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