First Half 2021 Results

FIRST HALF 2021 RESULTS FIRST HALF 2021 RESULTS La Samaritaine LVMH SELECTIVE RETAILING H1 2021 HIGHLIGHTS 23 Strengthened Sephora in most markets and DFS still penalized by limited recovery of international travel SEPHORA • • • | DFS • Good performance despite sanitary constraints Reinforced positions in key markets, especially in the US, China and Middle East Record level of online revenue supported by efficiency of omni-channel system Growing commitments to diversity and inclusion Revenue still lower than 2019 level due to limited recovery of international airline traffic Inauguration of first store in Hainan, in partnership with Shenzhen Duty Free • Developed several digital initiatives for more effective interaction with customers Opening of La Samaritaine Paris Pont-Neuf after ambitious renovation SELECTIVE RETAILING 2021 OUTLOOK LVMH 24 SEPHORAC | SEPHORA . • Product innovation and develop personalized services to further build competitive edge Accelerate digital expansion in Europe through partnership with Zalando New Sephora locations in Kohl's stores in the US | DFS • • Resumption of trips to Macao Prepare major openings in 2022 in Brisbane (Australia) and Queenstown (NZ) Maintain rigorous cost management | LE BON MARCHÉ Plan for «Porte-Bonheurs » exhibition in the fall Launch of digital platform of services and experiences Sephora LVMH

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