HARLEY-DAVIDSON STRATEGY

U.S. Touring Transaction prices have been +/- 2% of MSRP for 12 straight months Touring Above/(Below) MSRP % DESIRABILITY STRATEGY REFLECTED IN IMPROVED PRICE REALIZATION U.S. Touring Motorcycle Pricing vs. MSRP 0.0% 5.0% (5.0%) (5.7%) (5.4%) (5.7%) (10.0%) (15.0%) լոՐ 2019 - MY19 (8.7%) (10.8%) 0.2% 0.3% 0.5% (0.1%) (1.2%) (2.7%) (0.7%) (2.2%) (2.8%) (2.0%) (3.2%) (4.3%) (6.1%) Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Source: U.S. Dealer Management System; Excludes Trade-in Volume լոր Aug 2020 - MY20 Sep Oct ΛΟΝ Dec Jan Feb լոր Aug 2021 - MY21 Sep Oct MY22 15

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