Lotus Tech Growth Strategy
EXECUTIVE SUMMARY
1
Early mover in the modern sustainable luxury BEV market
Lotus Tech targets the most attractive price segment and key regions within the global luxury BEV market
2
Iconic brand with racing heritage
3
Leading sports car brand signifying innovation, driving performance and engineering prowess
Proprietary next-generation technology built on world-class R&D capabilities
Pioneering powertrain, design and software technologies that are best placed for the BEV transformation
Asset-light business model supported by Geely ecosystem
4 Proven asset-light model evidenced by Geely's successful track record of seeding multiple BEV brands with attractive
financial profiles
5
Unrivalled focus on sustainability targeting fully-electric product portfolio
Target to be carbon-neutral by 2038
Luxury retailing experience and digital-first, omni-channel sales model
6
Premium stores in high-footfall locations combined with omni-channel sales model to provide personalised and
exclusive service
7
Global, experienced and visionary leadership
Pioneering, tech-forward and design-led executive team
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LOTUS
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