Investor Presentaiton

C.2 Improve attractiveness for investors (I/II) Initiative objective Improve attractiveness of both tourism and hospitality industry to investors by offering incentives, such as Tax exemptions, remittance of profit etc., to Tourism companies Actions C.2.1 Identify target investors (Tourism companies, Hotels, Entertainment companies) and develop investor packs • Develop value-propositions and incentive packages. Examples of incentives: Free land registration, low cost leases, tax exemptions etc. Define a long-list of 20+ potential investors and develop detailed profile for each Gauge interest and maintain list of investors with high interest of investing in tourism in Plateau state Examples of potential investors: Hospitality companies that own, manage and franchise hotels, resorts and vacation properties: Golden Tulip hotels, Wheatbaker hotel etc. Entertainment companies: Solution Media and Infotech Limited (Owners of Hi-Impact amusement park in Lagos) C.2.2 Build promotion plan for investment opportunities identified • • • • • Tailor investment attraction activities to each type of investor Identify potential conferences and large-scale meetings which Jos could host as a central location Attend trade shows, organize a local investor weekend for tourism, update the Plateau website and showcase various potential attractions Prepare marketing collaterals and promote opportunities to investors online, at events, roadshows, 1-on-1 meetings Connect potential investors to local financing institutions (PLASMEDA) Organize site visits for investors and meetings with key stakeholders Initiative Lead C.2.1, C.2.2 Ministry of Tourism C.2.3 Ministry of Commerce and Investment Recommended timeline Deliverables • List of target investors • 2 months Investor packages on tourism in Plateau state 6 months • 6 months List of incentives accessible to investors Marketing campaign to attract investors rolled out Ongoing 108 Potential quick-win Copyright 2019 by Boston Consulting Group. All rights reserved.

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