Investor Presentaiton

III. Regional Strategy Japanese Market: Introduction of Lexus & Reorganization of Sales Channel =>Preparations for future changes (in market structure & customer values) After reorganization Present Toyota brand (5 channels) Lexus LEXUS (new) Development of new Lexus dealership network in 2005 (150 dealers) Vista Toyota brand Netz Netz (4 channels) Toyota D Toyopet Corolla Toyota Toyopet TOYOTA Largest volume-sales channel, Corolla Consolidation of Netz & Vista networks in spring 2004 Luxury vehicle channel for the Toyota brand Leading channel for the medium- size car market Foothold in new market segment centering on compact vehicles TOYOTA 12

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