Freshpet Expansion and Growth Strategy

A Difficult Business to Replicate Differentiated Innovative forms, technologies, and appearance Manufacturing Proprietary technology, processes, and infrastructure High Brand Loyalty Alignment with deep pet parent emotional motivations Product Performance Freshpet Fridge Branded, company-owned real estate freshpet Brand Equity Freshpet Technical Knowledge Freshpet Franchise Production Scale Distribution Scale Supply Chain Only refrigerated pet food network in North America Freshpet Fridge Placements petco Walmart > Kroger WHOLE FOODS MARKET TARGET Retailer Partners Delivers benefits in traffic, frequency and retailer margins 8

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