Ocular Health Market Growth Strategy slide image

Ocular Health Market Growth Strategy

Breakdown of Contact Lens Market sub-categories MODALITY Reusable $8b Daily 2017 Contact Lens Market Breakdown¹ % Sales DESIGN . Market shifting from reusable to daily disposable lenses . . Sales per patient increases 2-3x • for daily disposable wearers 1. Source: GfK, third party research, and Alcon internal estimates Sphere Cosmetic $8b Toric Multi-Focal Increasing demand for premium lenses (Toric, Multi-Focal, Cosmetic) Premium lenses command ~15-30% premium over spherical lenses due to added benefits • • GEOGRAPHY Alcon International $8b US Accelerating growth in under- penetrated international markets North America, Western Europe, and Japan remain highest penetration markets 17
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