Investor Presentaiton

Growing buying rate despite dilution from new HH's $140.00 $128.82 $130.00 +11% $120.00 $110.00 $98.84 $100.00 +7% $90.00 $80.00 $70.00 $60.00 2017 $108.14 +9% Freshpet Buying Rate $128.94 -% 2018 $109.35 +1% $134.38 $127.64 +5% -1% $116.94 +7% 2019 2020 Total Buying Rate Core Dog Buying Rate Source: Nielsen HH Panel for the period ending late December 2017, 2018, 2019, 2020 and company internal data freshpet 23

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