Insurance Market Analysis
Product analysis
Funeral +/- R$1,200
Product
Monthly premium
Benefits
Funeral insurer
R$12-30 per family?]
Affinity
R$10 (telemarketing)
R$1-4 (direct mail)
Employee
groups
R$5 (average); R$15 (max)
[per family]
Bank
R$15-50 [per family(?)]
Funeral home R$18 ave. [per family]
Optional life (income protection)
R$10,000 monthly draw
Financial protection for unemployment
Home insurance
Assistance call centre
Capitalisation component
Natural & accidental death
Disability
Birth (with congenital disease)
Work-related illnesses
Maternity food assistance
Funeral cover in case of accident at work
Credit life
Unemployment
Home & house assistance (services support)
Personal accident
Funeral
Educational insurance for children
Funeral assistance R$2500
Food aid
Discounts on medical consultations at own clinic
Discounts on pharmaceuticals
Legal advice
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