Investor Presentaiton
The diversification strategy with new products (NPD) have
generated excellent sales growth and set solid fundamental for the future
•
NPD has grown more than 140% qoq as of 3Q21, supported
by strong sales of Vitamin C1000 new flavour and RTD
variants, also by new supplement products (soft gel, JSH,
Sambilito, etc.). NPD contributes 4% of total consolidated
sales.
• For the last 3 years, SIDO new products have grown
significantly by 51% CAGR, without cannibalizing the
existing products as each of the new products addresses
different symptoms and efficacies.
SIDOMUNCUL
Positive sales trend on NPD*
(IDR bn)
70
60
50
HN WAGON
10
40
30
20
SALES CAGR 2017-2020
NEW PRODUCTS
SIDO
9%
HERBAL
10%
F&B
8%
*New Products launched in 2020-2021
51%
3Q20 4Q20 1Q21 2Q21 3Q21
Vit C is the top contributors of NPD*
VIT C1000
66%
OTHER
7%
SUPPLEMENT
27%
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