PitchSend

West Coast Market Relevance and Revenue Initiatives

Our value proposition, while multi-faceted, centers around building long-term relationships with our guests Thoughtful offerings, efficiently delivered Greater cabin segmentation than other LCCS: • First Class . Main Cabin Premium Class Saver Fare (2019) Alaska Differentiated Guest Relevant Route Network Products Leading Loyalty Expanded Program Low Fares Guest Choice Highest Passenger Relevance on the West Coast Average fares substantially lower than legacy carriers Award-Winning Reliability & Service 11 consecutive JD Power awards for Highest in Customer Satisfaction 20

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