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Investor Presentaiton

1 Tolak Angin is the #1 herbal product in Indonesia SIDOMUNCUL TOLAK ANGIN® OBAT HERBAL UNTUK MASUK ANGIN Sido Muncul has demonstrated the industry-leading capabilities in herbal medicine, through coordinated multi-pronged strategy ensuring sustainable long-term growth 8 Formulation Innovation • First herbal producer to modernize the production of herbal medicines, creating a major, standardized brand • Innovative and convenient liquid single-use sachet accelerated market penetration, while also introducing other forms to expand consumer base % Extensive Network Creating Access Strong relationship with local distributors nationwide - easily accessible even at local mom and pop stores, as well as modern channels • Rapid penetration into global markets, including the Philippine and Nigeria Improving the Customer Experience Reformulating Tolak Angin forms to efficiently attract and target younger generation customers Significant focus on improving customer experience and perception of taste for herbal medicine • Tolak Angin is consumed by customers across all demographics Innovative and Proven Marketing • Successful 2015 marketing campaign educated consumers on using product as preventive measure vs. instant relief, boosting consumption frequency • Use of catchy taglines with elite celebrities also increased the frequency of product consumption Quality and Certifications • The first herbal player to obtain BPOM* standardized certification - Enables product to be distributed nationally, and enter modern trade • Among few herbal medicines to receive 'scientifically proven' certification ⚫ Owns full IP rights since 2018, with improved gross margin TOLAKANGIN® LIQUID HERBAL SUPPLEMENT "I trust Tolak Angin!" New TELAK ANGIN TOLA ANGIN Pris SADUND SIDOMUNCUL National Agency of Drug and Food Control (Badan Pengawas Obat dan Makanan). 12
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