Investor Presentaiton
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Tolak Angin is the #1 herbal product in Indonesia
SIDOMUNCUL
TOLAK ANGIN®
OBAT HERBAL UNTUK MASUK ANGIN
Sido Muncul has demonstrated the industry-leading capabilities in herbal medicine, through
coordinated multi-pronged strategy ensuring sustainable long-term growth
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Formulation Innovation
• First herbal producer to modernize the
production of herbal medicines, creating a
major, standardized brand
• Innovative and convenient liquid single-use
sachet accelerated market penetration,
while also introducing other forms to
expand consumer base
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Extensive Network Creating Access
Strong relationship with local distributors
nationwide - easily accessible even at local
mom and pop stores, as well as modern
channels
• Rapid penetration into global markets,
including the Philippine and Nigeria
Improving the Customer Experience
Reformulating Tolak Angin forms to
efficiently attract and target younger
generation customers
Significant focus on improving customer
experience and perception of taste for
herbal medicine
• Tolak Angin is consumed by customers
across all demographics
Innovative and Proven Marketing
• Successful 2015 marketing campaign
educated consumers on using product as
preventive measure vs. instant relief,
boosting consumption frequency
• Use of catchy taglines with elite celebrities
also increased the frequency of product
consumption
Quality and Certifications
• The first herbal player to obtain BPOM*
standardized certification
- Enables product to be distributed
nationally, and enter modern trade
• Among few herbal medicines to receive
'scientifically proven' certification
⚫ Owns full IP rights since 2018, with
improved gross margin
TOLAKANGIN®
LIQUID HERBAL SUPPLEMENT
"I trust Tolak Angin!"
New
TELAK
ANGIN
TOLA
ANGIN
Pris
SADUND
SIDOMUNCUL
National Agency of Drug and Food Control (Badan Pengawas Obat dan Makanan).
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