Pet Retail Market and Valuation Outlook
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Appendix 20
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20: Geospatial Analysis (B)
Besides the quantitative data, we can see that Petz has a better geographical distribution with Cobasi, when compared to other players. This is due to
the expansion pattern of both companies which are very similar.
Petz
Cobasi
Petland
American Pet
Poli Pet
Potential Cities per Megastore; [# of cities]
In this way, we could also calculate a more granular store potential than the potential of
standard cities. Using the average GDP/store value of Petz and Cobasi, we found the GDP value
of influence for the megastore model, reaching the total potential cities in Brazil.
(II) São Paulo: That said, we seek to understand the competitive positioning of both companies.
In the matter of analysis in the city of São Paulo, we focused more on the two most prominent
players, Petz and Cobasi. We applied an average per capita income filter in the São Paulo
districts and sought to understand how Petz and Cobasi stores are distributed. The result clearly
showed that both Petz and Cobasi are well distributed in the wealthiest regions of the city.
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Source: QGIS; IBGE; Companies' Data; Team 7
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