Rice Industry Overview and Outlook
RICE | LOCAL INDUSTRY
Business Risk | Sales
Basmati
Stiff competition from the Indian basmati
exports in the EU and Middle East region and
India's strategically strong position in the
International Market, being the largest
exporter.
India's stringent efforts to obtain Geographical
Indication (GI) tag from the EU and the
probability of removal of Iran restrictions on
Indian Rice imports pose a challenge to
Pakistan's basmati export.
Global Basmati rice has a low concentration
with India making almost ~70% of the world.
basmati rice production. However, Pakistan's
ability to increase its footprint in the
International Market remain low due to
inefficiencies in its agricultural system and
increasing in-house consumption.
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Non-Basmati
■ Pakistan's non basmati rice is majorly exported
to the African Countries, where the country
faces competition majorly from India in terms
of crop availability and pricing. Though medium
term market fundamentals remain sound, the
following business risks have emerged lately:
Panic buying and stock hoarding by the Buyers
assuming over consumption has caused a
Covid-19 lull. 1QFY21 exports fell drastically by
~20% in comparison to the same period last
year. Major impact was witnessed in July and
Aug, with September closing in better results.
Higher production in India makes it more price
competitive in the Regional Market thus
hampering demand for Pakistan rice.
Low Quality Seeds produce less exportable
quality rice.
*Industry data is derived from 80% of the market share
Source: PACRA Database
$
PACRA
21
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