Investor Presentaiton
Telecom Italia Conference Call
2010 Results & Plan Update
Mobile Business: Main Goals and Action Plan
Goals
Consolidate VAS leadership through strong
Mobile Lines
(Millions)
growth in data revenues
Increase customer base smartphones &
tablet penetration
Further development of youth segment and
social networking
Action Plan
Upgrade 3G network, capacity, quality and coverage
Handset upgrade plan with 3G devices
Bundled data + social network plans
Mobile internet massification through convenient
prepaid packaging offers
Loyalty targeted customer care programs ahead of
mobile number portability
(1) Argentinean Operation only
TELECOM
ITALIA
FRANCO BERTONE
Outlook (1)
Cagr '10-'13
+5%
17.6
16.3
2010 2011
2013
ARPU
50
Cagr '10-'13
+12%
(ARS per month)
44
+ ARPU VAS
2010 2011
2013
Business Model
2009-10
<2009
2011-13
+ Customer Development
+Capture
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