All-In to Win Transformation Program

"ALL-IN TO WIN”: TRANSFORMING COTY END-TO-END FROM CORPORATE AND BRAND STRATEGIES not clear Zero top line GROWTH IP AND INNOVATION firepower not utilized B&M FOCUSED: Late in e-commerce and DTC HIGH FRAGMENTATION (e.g. SKUs, brands) UNDER-UTILIZED NETWORK TOO MUCH OVERHEAD Unsustainable CAPITAL STRUCTURE ΤΟ PRODUCT CENTRIC brands and clear COTY portfolio 6 STRATEGIC PILLARS with accelerated execution Investment in INNOVATION and leveraging what we have E-commerce momentum and investment in DIGITAL Complexity reduction, platforming, streamlined portfolio IMPROVING UTILIZATION through growth and insourcing STREAMLINED organization, processes and spending Reduced LEVERAGE through cash focus COTY 2

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