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Digital Progress: Pacific Alliance
Digital Adoption (%)
+12%
Active Digital
3,677
3,716
3,307
+900 bps
Users (#'000)
2,717
1,947
49%
46%
40%
35%
26%
+2,300 bps
+91%
2018
2019
2020
Q2/20 Q2/21
+22%
2018
2019
2020
Q2/20
Q2/21
Active Mobile
Users (#'000)1
2,830
2,978
2,434
Digital Sales (%)
1,847
1,163
+156%
51%
39%
29%
+3,500 bps
19%
+1,500 bps
54%
2018
2019
2020
Q2/20 Q2/21
+600 bps
Self-Serve
Transactions
86%
69%
73%
80%
86%
(%)²
+1,700 bps
2018
2019
2020
Q2/20
Q2/21
2018
2019
2020
Q2/20
Q2/21
Definitions
Digital Sales (% of retail unit sales using Digital platforms)
Digital Adoption (% of customers with Digital login (90 days) Total addressable Customer Base)
Digital Users: # of customers who logged into website and/or mobile in the last 90 days
Mobile Users: # of customers who logged into mobile in the last 90 days
Self-serve Transactions: % of Financial transactions through Digital, ABM, IVR, POS
12018 and 2019 use historical estimation based on available mobile user data for Colombia and Chile
2 Prior periods from 2018 to 2020 have been restated in Q2/21 to align with current methodology
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