Lotus Tech Growth Strategy
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LUXURY RETAILING EXPERIENCE AND DIGITAL-FIRST, OMNI-CHANNEL SALES MODEL
A balanced adoption of various sales models
Self-owned
Partnership¹
Distributor
Selected flagship stores in tier-1 cities
Located in strategically important, high-
population cities across the world. i.e., London,
Paris, Shanghai
Strong ties with partners who have experience with
the Lotus brand
Ability to scale up
fast
•
•
Primary customer and brand experience centres
Asset light model - capex, fixed and operating cost
borne by the partner
Leveraging existing relationship with distributors
transferring Lotus UK's existing distributor network
to Lotus Tech²
Distributors bear the inventory cost
•
Asset light model
LOTU
ELETRE
OFFICE AREA
YMICI
LOTUS
Source: Company information
1. Partnership model is known as agent model in Europe
2. On 31 January 2023 and concurrently with the execution of the Merger Agreement, Lotus Technology Innovative Limited, a wholly-owned subsidiary of Lotus Tech ("LTIL"), entered into the Master Distribution Agreement with Lotus Cars Limited,
the entity carrying out the sportscar manufacturing operations of Lotus UK, pursuant to which LTIL is appointed as the exclusive global distributor of Lotus UK for all Lotus branded cars in all geographic markets (excluding the U.S., where LTIL will act
as the head distributor with the existing regional distributor continuing its functions). The construction of the Company's global sales and distribution platform is anticipated to complete in 3Q 2023
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