Freshpet Distribution and Sales Performance

Strengthen gross margin/adjusted EBITDA margin Pricing • Targeted bag items • Increase margins on lower margin items Improve mix freshpet -SELECT- SMALL DOG BITE SIZED CHICKEN RECIPE Innovation • Increase appeal of rolls Higher margin bag items Improve mix MULTI- PROTEIN SALMON & EGG freshpet SELECT FRESH SLICE & SERVE ROLL COGS • Increase yield/throughput . Grow into staffing Break ground on Kitchens 2.0 SG&A • Scale benefits in freight • G&A growth significantly < sales growth freshpet 24

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