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Investor Presentaiton

5 Asset Light Sustainable Business Model Providing Attractive Shareholder Return Attractive New Store Economics and Disciplined Roll-out... ■Capex of c. RUB 13m per 1 standard DM store Strict investment criteria Detsky Mir RETAIL CHAIN ... Resulting in Strong Returns¹... 2013 2014 2015 2016 2017 Revenue Growth 30% 26% 33% 31% 22% IRR hurdle rate of 40% on 7-year cash flows (not accounting for terminal value) Selling Space Growth 10% 22% 26% 21% 15% Total maturity period - 18-24 months ■ Targeted EBITDA breakeven in 4 months after a store opening Adj. EBITDA², RUBbn 2.8 4.5 6.2 8.2 10.7 ■ Payback period of 2.5-3.0 years B ...Supported by Well-Controlled Rental Costs... D ■ Primarily locations in high-traffic modern shopping malls ■Mostly more than 5-year rental agreements with fixed annual increases Unilateral termination rights for Detsky Mir (with reasonable notice periods) ...and a Leading ROIC5 in Global Retail Context CY20166 (%) Capex, RUBbn (0.8) (1.9) (5.3) (1.7) (2.5) Pividends, RUBbn (0.4) (1.9) (3.0) (4.4) (4.8) Adj. Net Debt³/Adj. EBITDA² 1.8x 0.6x 1.7x 1.4x 1,0x Adjusted ROIC4.5 56% 88% 78% 61% 86% 79 Median: 21 5 61 39 28 29 25 21 17 16 19 18 15 9 Median: 19 Median: 32 63 80 49 تنا 36 28 19 17 CLICKS POKA RENNER CCC Detsky Mir | High Performance Specialty Retailers RaiaDrogasil bm Liverpool XXL LPP five BEL°W MATHHT OLENTA >X5 PLACH carter's JUMB9 Baby Bunting mothercare Для мам и малышей Russian Food Retailers Children's Goods Retailers Source: Companies disclosures and reporting 1 The Group's consolidated financial statements for 2013 under US GAAP and 2014-2017 under IFRS. For the line items and the years presented, there was no difference between the calculation of numbers or presentation under US GAAP and IFRS 2 Adj. EBITDA is calculated as profit for the year before income tax, FX gain/loss, gain on acquisition of controlling interest in associate, impairment of goodwill, net finance expense, D&A, adjusted for the one-off effect relating to disposal of the Yakimanka building in 2014, as well as share-based compensation and cash bonuses under the LTI program 3 Adj. Net Debt is calculated as total borrowings (long term borrowings and short-term borrowings and current portion of long-term borrowings) less cash and cash equivalents adjusted for amounts receivable under the loan issued to CJSC "DM-Finance" 4 Calculated as operating profit divided by average capital invested (simple average of capital invested as at the respective dates). Capital invested is calculated as net debt plus total equity (deficit) 5 Invested capital is adjusted for amounts receivable under a loan granted to CJSC "DM-Finance", carrying amount of Yakimanka building and, for the year ended 31 December 2015, the net book value of the building occupied by the Bekasovo distribution centre and its equipment (which was completed in 2015, but was not operational for most of 2015). Operating profit is adjusted for LTI expense 6 Calendarized to December year end 19
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