GROWTH STRATEGY
Risk Factors
Appreciate
Risks Related to Our Business and Industry (Cont'd)
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Our customers depend on residents and their willingness to meet their lease obligations and renew their leases, which generates a substantial amount of our revenue. Poor
tenant selection, defaults, and non-renewals by residents may adversely affect our reputation and financial performance.
Our ability to attract single family residential residents requires significant marketing expense. Increased costs of online advertising or traditional broadcast avenues would
significantly increase our costs of customer acquisition.
Our business may be significantly impacted by changing of interest rates and home prices. In particular, rising interest rates and falling home prices may reduce the number
and size of real estate transactions (affecting our brokerage commissions) and declining interest rates and rising home prices may cause our customers to sell their properties.
Tenant and customer feedback in online sources (e.g., Yelp, Google, etc.) in this industry is often negative and, as we continue to grow our presence in the market, could
adversely impact customer an tenant acquisition as well as our stock price.
Local news reporting involving landlord/tenant issues may impact our ability to grow and maintain customers and residents in certain markets as well as generate regulatory
scrutiny.
Our marketplace faces significant competition with larger established players.
Risks Related to Our Personnel
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The loss of one or more of our key personnel, or our failure to attract and retain other highly qualified personnel in the future, could harm our business.
Risks Related to Regulatory Compliance and Legal Matters
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Changes in tax laws, regulations or fiscal and tax policies or the manner of their interpretation or enforcement could adversely impact our financial performance.
Our legacy franchise business subjects us to additional state regulatory regimes and potential claims from our franchisees.
Our ability to introduce new products to our customer base may be impacted by state regulation of insurance and real estate brokers.
Our actual or perceived failure to comply with privacy laws and standards could adversely affect our business, financial condition and results of operations.
We process, store and use personal information and other data, which subjects us to governmental regulation and other legal obligations related to privacy, and violation of
these privacy obligations could result in a claim for damages, regulatory action, loss of business, or unfavorable publicity.
Laws, regulations, and rules that affect the short-term rental and the long-term rental business may expose us to significant penalties, which could have a material adverse
effect on our business, results of operations, and financial condition.
Compliance with governmental laws, regulations, and covenants that are applicable to our properties or that may be passed in the future, including affordability covenants,
permit, license, and zoning requirements, may adversely affect our ability to manage customer properties and could adversely affect our growth strategy.
Tenant relief laws, including laws regulating evictions, rent control laws, and other regulations that limit our customer's ability to increase rental rates may negatively impact
our property management income and profitability.
We may become a target of legal demands, litigation (including class actions), and negative publicity by tenant and consumer rights organizations, which could directly limit
and constrain our operations and may result in significant litigation expenses and reputational harm.
Our business is subject to laws and regulations regarding privacy, data protection, consumer protection, and other matters. Many of these laws and regulations are subject to
change and uncertain interpretation, and could result in claims, changes to our business practices, monetary penalties, or otherwise harm our business.
Changes in laws affecting retention and escrow of tenant deposits may adversely affect our business and increase our expenses.
We are periodically subject to claims, lawsuits, government investigations and other proceedings that may adversely affect our business, financial condition and results of
operations.
Private & Confidential
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