Investor Presentation

DB Corp Ltd Print Segment Opportunity Newspapers are the most trusted news source Ranking of news sources (1,2,3...6) Newspaper (Print edition/ 42% digital subscription) Broadcast news channels e.g. NDTV, Times Now, CNN TV18 etc. 23% 20% Social Media (Facebook, YouTube, Whatsapp, Instagram, Twitter etc.) 18% 21% Magazines 5% 10% 20% News aggregator platforms 5% 8% 13% 20% 1 (Most trusted) 2 3 Hindi Ad volume by language (newspapers) English 26% Marathi 9% Telugu 5% 25% 16% 9% 5%4% Kannada 5% 12% 8% 8% Tamil 5% 24% 16% 9% 12% Gujarati 3% Malayalam 3% 35% 20% 10% Oriya 2% 38% 16% Bengali 1% Hindi publications contributing in Ad volumes the highest 5 |6 (Least trusted) Others (3) 1% No material differences were noted in trust levels across younger and older audiences सच्ची बात, बेधडक दैनिक भास्कर 38% Source: FICCI Report 2023

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