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Investor Presentaiton

CSR Moving to Shared Value Fair Trade CSV Fair Trade • Paying a higher price to farmers for the same products • Certification as a fair trade company • • Transforming Procurement Collaborate with farmers to improve quality and yield. Supporting investments in technology and inputs 20121019-Mexican Competitiveness Presentation-FINAL • Higher prices for better quality • Higher yield increases quantity produced 27 27 Copyright 2012 Professor Michael E. Porter
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