Corporate Strategy and Financial Performance slide image

Corporate Strategy and Financial Performance

- Strategic Pillars & Key Objectives Digital & Data Analytics Develop focused strategies utilizing data analytics to grow profitable client relationships Align marketing plan to support data analytic strategies ■ Promote digital banking and technology platforms to client base for repetitive transactions Efficiency & Profitability Leverage evolving technology to streamline operational processes and procedures Capitalize on hybrid work environment to increase efficiencies and attract talent from a broader geographic footprint Capitalize on existing infrastructure to build stronger revenue streams and improve operating leverage ■ Increase market penetration and expand our footprint via our Financial Center model, wealth management M&A and strategic bank partnerships. Culture & Engagement ■ Attract and hire passionate, diverse talent to engage with clients and prospects across broader demographics ☐ Promote associate retention & development through an inclusive and equitable work environment Encourage education and independent, innovative thought to support personal and professional growth Provide seamless client experience across all business lines using integrated relationship teams ■ Customize financial solutions and utilize personal service to grow client relationships, enhance loyalty and trust ■ Support local communities through financial education, ongoing consultation, inclusive product offerings and volunteerism 11 Sustainable Growth & Reputation Utilize flexibility of hybrid work environment to foster workforce well-being and safety ■ Enhance investor communication ☐ Protect client information and privacy Incorporate environmental considerations into all decision making Explore, evaluate and monitor investments in technology ■ Utilize systemic risk management to protect our integrity, brand reputation and customer and stakeholder confidence
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