Institutional Presentation September 2020
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BUSINESS MODEL
ADDRESSABLE MARKET BY COMPANY SIZES (R$)
R$11.0 tri
Market Revenues:
Production + Intermediate
Consumption (1)
3.7%
IT Spending as a
% of Revenues (2)
21%
IT Spending: Software Share (2)
X
Large Companies
Small and Medium
29%
% Addressable to TOTVS (4)
Micro
Companies
R$24.8 bi
Potential Software Market
(Addressable to TOTVS)
(SMB)
Up to
employees
From 10 to 500 employees
Above 500 employees
12.6
bi
8.0
bi
4.3
bi
10k companies (3)
638k companies (3)
4.5MM companies (3)
Global IT Spending as a
% of Revenue (2)
2013: 2.6% > 2019: 3.7%
Global IT Spending
Software Share (2)
2013: 20% > 2019: 21%
Enterprise Application Software
Growth - Brazil (5)
CAGR 17/23: 8.5%
Sources: (1) IBGE 2017 - Board of Research, Coordination of National Accounts, Table 5; (2) Gartner - IT Key Metrics Data 2019; IT Key Metrics Data 2019: Midsize Enterprise; (3) IBGE 2018 - Central Companies Register, Table 992; (4) TOTVS Analysis (EAS) -
Enterprise Application Software excluding Office Suites and Other Non-Core Application); (5) IDC - LA Semiannual Software Tracker (July-2020)
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