Capital Allocation and Growth Strategy

Building our Brands across Markets Hershey's as a Global Powerhouse Reese's Carving its Own Path Differentiating with Local Jewels NOVO! SPECIALC HERSH HERSH SPECIALD 60 6 SPECIA HERSI SPECIALDARK HERSHEY'S 6 739 TRADICIONAL 0/P 100 DARK DARK EY'S WEY'S ONAL ALDARK HEY'S ALDAR SHEY'S LOVE Reese's to pieces RESEALABLE Reese's Pieces PEARUT AUTR Anything But ordinary Global campaigns with local relevance New occasions with innovation Brand halo to win in adjacencies Successful playbook in UK, leveraging U.S. assets Selective regional expansion: Germany, Australia, Middle East COME BIEN PELON PELO Sabora RICO Camarindo ¿CÓMO COMES 3 TU PELON? SELICS ¿DE A POQUITO? PELON MEXICANO HASTA LOS PELOS Pelon on track to be #1 in Spicy in Mexico

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