Whitebread Annual Update
Premier Inn UK: continued market outperformance
Premier Inn's strong brand, scale and direct distribution helping maintain material outperformance of the M&E market...
Total sales outperformance vs. the M&E hotel market
Pl outperformance¹ vs M&E
Pl market share²
Pl market share growth vs FY20²
12.5%
M&E vs rest of market outperformance
H1
11.2%
3.9pp
13.3%
18.3%
Sep-21
9.5%
2.4pp
23.3%
17.1%
Oct-21
9.5%
3: Versus FY20 on a 52-week basis
4: STR data, full inventory basis, 4 March 2022 to 14 April 2022, M&E excludes Premier Inn
2.1pp
16.4%
1: STR data, full inventory basis, M&E excludes Premier Inn - restated in line with STR M&E room stock reclassification
2: STR data, revenue share of total UK market
19.0%
7
Nov-21
9.2%
1.9pp
20.3%
12.0%
Dec-21
8.7%
...and the M&E market continue to materially outperform all other hotel sectors
2.4pp
16.5%
18.0%
Jan-22
10.6%
3.3pp
19.4%
20.7%
Feb-22
10.6%
2.7pp
19.6%
3
28.3%
Q1 to date
9.9%
2.4pp
15.0%
4
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