Investor Presentaiton
FY19 STRATEGIC PROGRESS
Significant advancement on progressing our four Key Pillars critical to delivering growth.
SINNOVATION
AND PRODUCT
DEVELOPMENT
INCREASED DOMESTIC
MARKET PENETRATION
BRAND
AWARENESS
AND IMPACT
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ENHANCED ASIA
FOCUS
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bübs
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INNOVATION
AND PRODUCT
DEVELOPMENT
INCREASED
DOMESTIC
MARKET
PENETRATION
+ Bubs Organic®
Toddler Snacks
Bubs OrganicⓇ Grass Fed
Infant Formula
Bubs Goat Infant
Formula enhanced
formulation with
Australian milk
+ National ranging for all
BubsⓇ products in
Chemist Warehouse
+ Launched on Amazon
+ Maintained or
increased penetration
in Coles, Woolworths,
Costco, IGA, Big W and
Pharmacy4Less
+ Increased BubsⓇ brand
digital reach and social
currency
+ Growth in consumer
engagement via events
and KOL endorsement
+ Increase in channel
marketing activity
+ Launching new brand
campaign in Q2 FY20
in Australia and China
+ Alibaba Tmall strategic
partnership
+ Beingmate Joint Venture in
Shanghai
+ Launched BubsⓇ baby food
products in Kidswant
+ Daigou Activation
+ Launching BubsⓇ baby food
on Alibaba's Hema App
+ Secured ranging of BubsⓇ
infant formula and baby food
products in NTUC FairPrice in
Singapore.
BRAND
AWARENESS
AND IMPACT
<<<
ENHANCED
ASIA FOCUS
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