BAT Results Presentation Deck
6.2%
glo: Hyper continues to accelerate share growth BAT
BAT
A BETTER TOMORROW
Japan
7.4%
1Q21 2Q21 3021 4Q21
Quarterly average
Record glo Nicotine* Share in many key markets
(c.80% of Industry Revenue)
1.7%
Russia
2.0%
||
1Q21 2021 3Q21 4Q21
Quarterly average
Over 70% of volume
in glo Hyper
1.3%
Italy
2.3%
1Q21 2Q21 3021 4Q21
Quarterly average
Ukraine
3.8%
1
1Q21 2021 3021 4021
Quarterly average
2.6%
1.6%
glo category share
up 480bps to 18%
Romania
MI
1Q21 2Q21 3021 4Q21
Quarterly average
**
1.9%
* Share of Cigarette + THP nicotine volume - monthly average of quarter share to Dec 2021. Japan - CVS-BC Vol. Share of FMC+THP+Hybrid; Russia -IMS (BAT+PMI) est. Vol. Share of FMC+THP; Italy and Ukraine - Nielsen Vol. Share of FMC+THP; Romania -
Nielsen KA Vol. share of FMC+THP. See Appendix A3 for Volume share definition. ** Across Top 9 THP markets: Japan, South Korea, Russia, Italy, Germany, Romania, Ukraine, Poland and Czech Republic. T9 represent c.80% of THP industry revenue.
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