Dave Investor Day Presentation Deck
Dave's brand awareness among Gen Z and Millennial
audience is similar to established major US banks
Given focus on the "Zillennial"
audience, overall brand familiarity
with Dave is in the low 20s.
Among the key GenZ and Millennial
audience it is comparable with
significantly larger financial services
brands despite having spent a
fraction on marketing
Dave®
80
60
40
20
0
Brand familiarity - All US Households vs Gen Z + Millienial
Major Digital Bank
Dave
Top 5 US Bank
Top 10 US Bank
Familiarity Genpop
Source: Harris Poll
Consideration: % of respondents that would consider purchasing a product/service from the brand (top 2 of 5 box)
Quality: % of respondents that believe the brand provides high quality products and services (top 3 of 10 box)
Top 10 US Bank
Top US Fintech
Familiarity Gen Z + Millienial
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