Nogin Investor Presentation Deck
Alternatives to Nogin are Expensive, with Uncertain Economics on Start-up
and Scale
Starting or Overhauling a DTC Ecommerce
Business is Capital Intensive
Typical enterprise ecommerce implementations require a cash outlay of ~$250K on the low end to over
$2MM on the high end and typically take six months to over a year to complete and launch (with
highly mixed results)
TYPICAL INITIAL CAPEX COSTS FOR ENTERPRISE ECOMMERCE
Platform evaluation and selection
consultancy
Evaluation and selection of agency
partners / RFP support
Discovery costs
● Design and build costs (not
necessarily fixed fee)
●
Data import costs
SEO discovery, consultancy and data
migration/redirects
nogin.com
Third party module / app costs
Third party integration costs - managed
integration by a third party
• External/contracted team members (e.g.,
solution architect, supporting developer,
project manager, QA etc.)
Hosting & hardware costs
● External platform training
● Pre-launch testing
nogin
Total capex
for launching DTC
ecommerce:
$250K TO
$2MM*
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