Wix Investor Presentation Deck
Increasing Monetization of User Cohorts
Cumulative Bookings from Q1 User Cohorts ($ Millions)
Innovation and product offering enhancements
driving higher monetization and sustained user
cohort bookings growth
The new Q1'23 user cohort generated more
bookings on a smaller base in its first quarter
compared to the Q1'22 cohort, driven by
these new users reflecting higher intent to
build and succeed on Wix.
Note: Data as of September 30, 2023. Excludes bookings from users
coming from the Wix Logo Maker funnel and bookings from DeviantArt,
Wix Answers, or recent acquisitions.
Company Overview | Third Quarter 2023
Q1'10 Q1'11 Q1'12
$270
$240
$210
$180
$150
$120
$90
$60
$30
$0
$51
$96
Q1'13
$175
Q1'14 Q1'15
$205
Q1'16
$232
Q1'17
$254
Q1'18 Q1'19 Q1'20 Q1'21 Q1'22
$249
$225
$196
$188
Q1'23
$137
$67
$55
-$39
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