SmileDirectClub Investor Presentation Deck
Cost Levers.
Leveraging automation, sales and marketing efficiency, and cost discipline to drive towards profitability.
Automation
Leverage
omnichannel
approach
Leveraging G&A
Spend
smile
DIRECT CLUB
-$
We are making good progress on automation with our 2nd
Gen machines now producing approximately 70% of our
aligners. We expect approximately 90% by the end of Q2.
Streamlining our cost profile through operational efficiencies,
will not only improve our margin profile, but more
importantly, will provide a consistently superior customer
experience that meets our expectations and upholds our
brand promise.
Our efficient deployment of acquisition spend, continued
advancements in aided awareness and referral rates, and
access to highly efficient lead sources have positioned us to
continue to perform well against our long-term targets in the
quarters to come
We expect to continue to over-invest in international markets
via brand awareness to drive long term growth
Continued cost discipline across the business.
Aligning spend with business priorities and long-term growth
targets.
Long Term%
of Revenue
Gross
Margin:
85%
Sales &
Marketing:
40-45%
G&A:
15%
Long-term Adjusted EBITDA(1) margin of 25%-30%
(1) Adjusted EBITDA is a non-GAAP financial measure. See appendix for definition of Adjusted EBITDA.
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