Snap Inc Results Presentation Deck
Average Daily Active Users (DAU)
(in millions, unaudited)
GLOBAL
306
Q3'21
EUROPE²
80
Q3'21
319
Q4'21
82
Q4'21
332
Q1'22
84
Q1'22
+ 17%
347
Q2'22
+ 12%
86
Q2'22
363
Q3'22
88
Q3'22
375
Q4'22
92
Q4'22
NORTH AMERICA¹
96
Q3'21
REST OF WORLD
130
Q3'21
97
Q4'21
140
Q4'21
98
GLOBAL DAU INCREASED 56 MILLION, OR 17%, YOY
Q1'22
150
Q1'22
+ 3%
99
Q2'22
+ 31%
162
Q2'22
100
Q3'22
175
Q3'22
100
Q4'22
183
Q4'22
We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average Daily Active Users for a particular quarter by adding the number of DAUs on each day of that quarter and dividing that sum by the number of
days in that quarter.
'North America includes Mexico, the Caribbean, and Central America.
²Europe includes Russia and Turkey.
Numbers throughout presentation may not foot due to rounding.
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