a16z Podcast Market Overview

Podcasts monetize at only $0.01 per listener hour, on average, 10x less than radio Podcasts Radio TV Active Users 73,000,000 243,000,000 301,000,000 Internet 290,000,000 Magazines 216,500,000 Newspapers 169,000,000 Source: Nielsen via HackerNoon © 2019 - Andreessen Horowitz Hours per Year per Active User 364 702 1,872 1,248 135 138 Annual Ad Revenue $310,000,000 $18,200,000,000 $71,000,000,000 $86,400,000,000 $16,600,000,000 $16,800,000,000 Average Revenue per Active User per Hour $0.01 $0.11 $0.13 $0.24 $0.57 $0.72 44

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