BAT Results Presentation Deck

Vapour: Vuse brand consolidation grows share Canada value share at 44%* post Vype to Vuse migration Value Share +9%pts 100% Within Vuse W Accelerating post migration Online Sales +54% VS. Q1'20 Retention Consumer 91% Awareness 66% 27% 3% -Vuse -JUUL -IQOS Vuse Migration * Latest weekly Value share. Note: Company data - Consumables $ Share of Value by brand. Retention and consumer data based on internal consumer data tracker. Vuse growing share of total nicotine post migration vuse BAT Dec'19 Jan'20 Feb'20 Mar'20 Apr¹20 May'20 A BETTER TOMORROW 56% Vuse 44% 3% Jun¹20 17

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