Growing America's Premier Financial Services Company

Product Penetration Opportunities Penetration ratio comparisons Bank of America penetration greater than FleetBoston Mortgage Credit card Debit card Active on-line banking Bill pay Double 42% 17% 77% Double FleetBoston penetration greater than Bank of America Home equity Brokerage Double Double Penetration defined as product held as a % of households 22 Bank of America Higher Standards

View entire presentation