Etsy Mergers and Acquisitions Presentation Deck
Well positioned with generational
shifts in self-expression,
sustainability and entrepreneurship
1
Self-expression
Individual diversity, uniqueness and experimentation
2 Sustainability
Elevated social and environmental consciousness
and activism
3 Entrepreneurial opportunities
Pursuing non-traditional career paths
46%
of Gen Z say
"self-expression"
is very important
to them, vs. 37%
of Millennials
90%
of Gen Z believe
firms should
address social &
environmental
issues
50%
of Gen Z want
to start their
own company
¹Source: Depop data
All other data sourced from Piper Sandler Investment Research ("Taking Stock With Teens Survey - Fall 2020
Results")
Nearly 90% of active users are Gen Z¹
Depop users' age distribution
7%
<15
45%
15-18
Gen Z
36%
19-25
8%
26-35
High prompted awareness for the
Gen Z demographic¹
4%
Millennials
35+
1 in 3 16-24 year olds in the UK
have downloaded the Depop app
The 10th most popular site among
all teens in the US by traffic volume
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