Investor Presentaiton

MediaMath-Company Overview Market Segment: Headquarters: CEO: COMPANY OVERVIEW Digital Advertising / Marketing New York, NY Joe Zawadzki ⚫ Global ad technology company that enables advertisers to optimize their digital advertising spend across ad exchanges via an algorithmic trading platform • The Company's media buying platform, TerminalOne, allows Media Math to be a conduit for every transaction and provides the Company with the ability to analyze every transaction, identify inefficiencies within the market and ultimately provide an automated optimization engine to maximize performance for ad agencies and brands • Offered as both a Managed Service and a Self-Service SaaS Platform THESIS According to eMarketer, worldwide digital ad spending continues to grow and becoming a larger portion of total paid media outlay; spend is expected to see double-digit growth through 2020 • MediaMath is well positioned to capitalize on ad spending growth given revenue is generated based on customer spend through the platform • The Company's media buying platform, TerminalOne, effectively integrates all of the exchanges under one platform, thereby filling a deep demand for intelligent buying Diversified, blue-chip customer base of 4,000+ advertisers globally, including two-thirds of the Fortune 500 Origin: Capital: Realizations to Date: Ownership: Financing Rounds: Other Investors: Board Member: MediaMath SUMMARY July 2009 $15.5M* $45.0M* 13% Primary / 10% Fully Diluted Series B, Series C Akamai Technologies, Catalyst Partners, QED Investors, Observatory Capital Management, Spring Lake Equity Partners, Searchlight, Vocap Ventures Eric Salzman (Observer) *Reflects sale-back of equity related to $10M in invested capital in 2018 to MediaMath for $45M REVENUE MODEL MediaMath's Terminal One Marketing Operating System enables clients to acquire and optimize digital advertising. MediaMath earns revenue as a percentage of customer spend through the platform. In addition, MediaMath generates revenues from services provided based on achievement of targeted deliverables as specified in the agreements with their customers. Deliverables are typically based on delivery of impressions, clicks to a specified web site or specified user actions. COMPETITORS G www.safeguard.com Adobe Systems, Google, Criteo, Trade Desk, Rubicon Project, Telaria © 2021 Safeguard Scientifics, Inc. All rights reserved. SFE LISTED NYSE 19

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